Game analyticsEvery game gets its own dashboard.
Players, sessions, D1 and D7 retention, where players stop in the level funnel, revenue and the events behind them. Every game Evonx makes measures itself from the first player: a game analytics platform built in, with no SDK to add.
RetentionD0 → D7
Level funneldrop at 17
Revenue by day14 days
Eventslive
Player retention
Who came back, day by day.
Retention is the share of new players who open the game again on a later day. Every day's new players are a cohort, and each row shows how many of them came back on day 1, day 3 and day 7. A cohort is only shown once it has enough players to mean something.
| Cohort | New | D1 | D2 | D3 | D4 | D5 | D6 | D7 |
|---|---|---|---|---|---|---|---|---|
| Oct 8 | 2,400 | 39% | 32% | 26% | 22% | 19% | 16% | 14% |
| Oct 9 | 2,917 | 42% | 35% | 29% | 25% | 22% | 19% | |
| Oct 10 | 2,534 | 40% | 33% | 27% | 23% | 20% | ||
| Oct 11 | 3,051 | 43% | 36% | 30% | 26% | |||
| Oct 12 | 2,668 | 41% | 34% | 28% | ||||
| Oct 13 | 3,185 | 39% | 32% | |||||
| Oct 14 | 2,802 | 42% |
sample data · a cell lights as its day closes
Level funnel
See the level where players stop.
Every bar is a level: how many players started it. The funnel shows starts, wins and losses per level, so a level that loses players stands out at once. Open it in the Design tab and ask Evonx to ease it in the chat.
Revenue and ROAS
What it earns, and what it cost.
In-app purchases are counted from verified App Store, Google Play and web receipts: revenue by day and by store, payers, ARPDAU and every product sold. ROAS needs your ad spend, which comes from a measurement partner.
Revenue sample data
ROAS by campaign soon
ROAS calculator
Income and outcome
What the game makes, after every cost.
One sheet per game: what came in from the stores and ads, what went out to store fees and campaigns, and what is left.
Profit and loss · last 30 days soon
Income
Outcome
Events and Firebase
Every event the game sends, counted.
The game reports its own events as it is played: a level started, won or lost, a booster used, an item collected, a purchase. These game metrics build the dashboard, and the same events can go to Firebase Analytics.
Events today sample data
level_start A level was startedlevel_win A level was wonlevel_lose A level was lostbooster_used A booster was usedcollect An item was collectedpurchase A verified store purchaseFirebase integration soon
Connect your Firebase project once and every game event also lands in Google Analytics for Firebase, beside the Evonx dashboard.
- The same event names as the dashboard, with level and value
- Audiences and remote config in your own Firebase console
- BigQuery export for your own queries
Questions
Game analytics, answered.
Do I need to add an analytics SDK?
No. Every game Evonx makes reports its own players, sessions, levels and purchases from the first player.
What is D1 and D7 player retention?
The share of a day's new players who open the game again one day later (D1) and seven days later (D7). It is shown once a cohort has enough players.
What is ARPDAU?
Average revenue per daily active user: a day's revenue divided by the players who played that day. Evonx shows it next to the payer share and ARPPU, the revenue per paying player.
How is ROAS worked out?
ROAS is the revenue a campaign brought divided by what it cost, as a percentage: $640 back on $500 spent is 128%. Evonx shows it per campaign once a measurement partner (AppsFlyer or Adjust) is connected; the calculator above does the sum for any numbers.
Can I send the events to Firebase Analytics?
Firebase integration is coming: one connection sends every game event to your own Firebase project.