Consent, in dog terms
If a pet pulls away, stiffens or turns their head, we pause. A short rest and a treat are cheaper than a bitten hand or a pet who dreads the next visit.
Jess Calloway trained in busy grooming chains where four dogs waited in crates for every one on the table. She opened Tuft & Tide in 2020 on a simple promise: nobody is hurried, and nobody is left in a cage.

They are pinned inside the supply cupboard, so every new groomer reads them on day one.
If a pet pulls away, stiffens or turns their head, we pause. A short rest and a treat are cheaper than a bitten hand or a pet who dreads the next visit.
Each groomer works with one pet at a time, so nobody is dried in a hurry because the next dog is already waiting at the door.
Shampoos are plant-based and fragrance-light, and every batch is patch-tested on a groomer's own dog before it reaches the shelf.
A short history of how the salon grew, one regular at a time.
Jess opens with a rented shopfront, a second-hand bath and a waiting list made up of her own neighbours.
A separate quiet room is built for cats after clients ask for somewhere free of barking.
Mina Park arrives from Seoul and brings a gentle, scissor-focused approach to small breeds.
A glass panel into the grooming floor lets owners check in without disturbing the dog on the table.
Every groomer has completed pet first-aid training, and each is paired with a regular roster of clients.
Drop in on a weekday afternoon to see the room, meet the groomers and let your pet sniff around, with no appointment needed.