No hidden pay
Your retainer is the only money we receive. No fund company, insurer or custodian pays us for anything, and we list every conflict we can think of in our disclosure.
Halloran Reed Planning began at a kitchen table in 2014, when Maren Halloran left a bank's advisory desk because she was tired of recommending products she would not buy herself.
These sit on the first page of every engagement letter, above the fee schedule and the disclosures.
Your retainer is the only money we receive. No fund company, insurer or custodian pays us for anything, and we list every conflict we can think of in our disclosure.
Spouses, parents and adult children often share financial decisions. We keep a single plan that everyone involved can open, instead of three separate files.
We cap the practice at about seventy households so that every client gets a real reply within a business day and a planner who remembers their kids' names.
A short history, because you should know who you are trusting with your plan.
Maren takes her first four clients, all colleagues from the bank, and writes the first version of the quarterly letter.
Teodor Reed, a former pension analyst, builds the rebalancing schedule that still governs every client portfolio.
Meetings move to video overnight, and the secure document folder replaces the paper binders families used to carry in.
The last assets-based client moves to a flat fee, and the firm formally stops charging percentage fees to anyone.
Three people run the practice, and you will talk to all of them within your first year.
Send two sentences about your household and we will tell you honestly whether a retainer or a one-time review makes more sense.