Dana Hallbrook left a large agency in 2014 with eleven clients and a simple belief: nobody should wait three weeks to hear about an offer. Today she leads a team of six agents who take fewer than five new clients a year.
Dana Hallbrook opened the agency from a rented office on Sunset Boulevard with a landline and a spreadsheet of directors.
Priya Raman became the agency's first long-running television lead, and the team moved into a suite with room for five.
We hired our own entertainment lawyer, so every offer is reviewed without waiting for an outside firm.
Online creators with large audiences joined, along with a dedicated brand partnerships desk.
A deliberately small roster with agents who still answer calls on Saturdays.
Six agents, a lawyer and an operations lead. Each agent keeps a maximum of eight clients.