Quote real customers
Every claim on the page links back to an interview, a review or a support ticket.
About
Newsrooms taught me to cut. Customers taught me what to keep.
I spent three years on a night business desk trimming reporters' copy to fit the page. Agency work came next, where I noticed the pages that won tests used the customer's words, not ours. Going independent let me build a whole method around that.
Before the freelance years
- 2016 – 2020
Senior copywriter · Farol Digital
Wrote and tested pages for telecom and travel clients, and ran the agency's first customer interview programme.
- 2013 – 2016
Sub-editor · Jornal da Ribeira
Cut other people's sentences in half every night on the business desk. Best training a copywriter can get.
Things I will always do
Hit the agreed date
If research runs late, I tell you on the day it happens, with a new plan.
Keep it legal
No fake scarcity, no invented reviews, no small print that contradicts the headline.
Sound like a fit?
A short call is the quickest way to find out whether I am the right writer for your page.