A good event starts with one awkward constraint. Here are four recent ones, written up with each client's permission and with the numbers they were happy to share.
The Okafor family wanted their parents' fiftieth in the pecan orchard where they married. No road, no power, a forecast of storms. We laid a gravel path, brought two silent generators and kept a tent crew on standby until nine.
Four hundred guests on a lawn with a pop-up cinema screen, supplier demo tents and three timed press walk-throughs. We built a run-of-show that kept the reveal under eight minutes and still left time for questions.
A ballroom for 520 with a live auction and a paddle raise. Shortening the programme by twenty minutes and moving the raise before dessert helped the night bring in a record total.
Brightwell Tea invited sixty wholesale buyers to a lunch built around tasting flights. Small tables, a tasting card at every seat and a quiet ordering corner led to fourteen new stockists that month.
The odd venue, the short timeline or the guest list that keeps growing is usually where we start.