Messaging & narrative
Story arcs, proof points, and FAQ docs that legal and product can sign.
Cadence PR House builds press programs for fintech, health tech, and retail brands that need journalists to understand the product—not just the funding round. We craft narratives with proof points, pitch with relationships instead of blasts, and train spokespeople before cameras roll.
Crisis retainers available with 2-hour response SLA.
Cadence media desk

Coverage tracker preview
Retainers bundle strategy, pitching, and reporting—no surprise project fees for basic press releases.
Story arcs, proof points, and FAQ docs that legal and product can sign.
Targeted pitching with bespoke angles per reporter beat—not bulk BCC lists.

Bylines, podcasts, and conference talk proposals with draft abstracts.
Holding statements, stakeholder maps, and war-room facilitation on retainer.
Embargo plans, reviewer kits, and launch-day monitoring dashboards.
Briefings for industry analysts and award submissions with evidence packs.
Review past coverage, competitor narratives, and spokesperson readiness on video.
Build pillars, proof points, and landmines document with product and legal.
Align launches, data drops, and executive windows with realistic targets.
Fictional hardware launch cadence.
One-on-one demos with priority reporters under NDA.
On-camera drills with tough questions from our team.
Coverage dashboard, social listening, and rapid response desk.
“They killed a fluffy ‘revolutionary’ angle and landed a technical feature on the cover of our trade pub.”
“Crisis retainer paid for itself in one weekend—statement out in 90 minutes, not nine committees.”
“Our CEO finally sounds human on camera after their media training drills.”
Composite quotes.
No ethical firm can. We guarantee disciplined pitching, transparent reporting, and message discipline.
Yes—we coordinate on creative and paid media with clear lanes for earned coverage.
Quality of placements, share of voice, message pull-through, and inbound from target accounts—not AVE alone.
Yes, included in retainers with legal review cycles built in. We also draft media kits, bios, and social snippets that match the press version word for word.
Most clients start with a six-month runway so we can earn relationships with reporters before your next launch window.
If the story is not ready, we will say so before you sign.