Fieldnote Research Co. runs interviews, shop-alongs, and conjoint surveys for CPG, medtech, and B2B software teams who cannot afford another deck of assumptions. We recruit hard-to-find respondents, show you clips—not just quotes—and deliver recommendations with sample sizes and confidence called out plainly.
IRB-friendly processes for healthcare research.
Start with real project shapes—filter by method, sector, or keyword before you read our methods grid.
3 studies
Mapped sterile field concerns for a medtech launch in ambulatory surgery centers.
Tested planogram options before a Midwest grocery chain rolled out nationally.
Followed HVAC crews to learn how purchase decisions happen on the truck.
Mix methods to match the decision—you will not get a survey when you need ethnography.
45–60 minute conversations with guides tested in pilot sessions before full fielding.
Conjoint, MaxDiff, and segmentation with cleaned data files you can rerun.
In-store or digital journeys recorded with consent and timestamped observation notes.
Half-day synthesis sessions where your team tags insights and votes on priorities.
Monadic and sequential monadic tests for claims before you spend media dollars.
Quarterly brand health with consistent samples and trend lines you can show the board.
Typical mixed-method engagement.
Hypothesis workshop, screener draft, and sample plan signed by your team.
Recruit, field, and monitor data quality daily with mid-field readouts.
Clip reels, insight memo, and facilitated readout with next-step experiments.
“They showed us video of nurses opening our packaging—more convincing than any slide.”
“Conjoint saved us from launching the wrong bundle. Fieldnote pushed back when our sample was biased.”
“Tracker dashboards now go straight to our board deck—no more reformatting in-house.”
Composite quotes.
Yes—we white-label for brand agencies with clear separation on client communication.
For qual studies, clients can observe remotely with consenting participants.
We manage stipends, 1099s, and international payments with documented audit trails.
We use AI for transcription and coding assistance; humans lead every interview and approve every code frame before it ships to your team.
We will tell you the cheapest study that could falsify it.