Produce marked by farm and field
Signs above the apples name the orchard, the variety and the picking date. When the Honeycrisp crop ends in November, the bin changes to storage fruit from the same family.
Neighborhood grocery and bakery · Madison, Wisconsin
Dinner from farms you could drive to.
Quince Street Market is a member-owned grocery on the near east side where sixty-two Wisconsin farms stock the produce, dairy and bread shelves. Tomatoes are labeled with the field they came from, the bakery proofs overnight in view of the checkout line, and every receipt rounds up for the Willy Street food pantry.
Curbside pickup in under fifteen minutes.
A grocery that knows where its lettuce slept
We pay farmers within a week, publish what they earn, and print their names on the signs, because food tastes better when you know who grew it.
Taste before you buy
Pomegranates, pears and tomatoes carry a sample cup and a knife. The buyers eat everything first, and they will talk you out of anything that is not at its best this week.
Greens misted, not wilted
Leafy vegetables arrive within forty-eight hours of harvest and sit on cold shelves with a hand-misted rhythm every thirty minutes. Anything limp goes to the soup counter.
A bakery at the center of the floor
Sourdough and rye are shaped by hand at four in the morning and finish baking in a deck oven you can see from the dairy case. Day-old loaves are half price after three.
Around the store
A walk down the middle aisle, early on a Saturday.
The market in numbers
- Wisconsin farms on our shelves
- 62
- Field to shelf for leafy greens
- 48 hr
- Maximum time to pay a farmer
- 7 days
- Round-up per receipt to the pantry
- 5¢
On the shelf this week
A handful of staples with prices as marked on the signs. Reserve online and collect curbside, or pick up from the front table.
Honeycrisp apples, 3 lb bag
$6Rainbow chard bunch
$3Yahara Creamery cheddar, 8 oz
$9Pasture-raised eggs, dozen
$6Sourdough batard, 1.5 lb
$8Fresh cheese curds, 12 oz
$7Overheard in the checkout line
“I bought a tomato that tasted like August in the middle of October and asked where it came from. They showed me the farm's photo on the wall.”
“Curbside pickup used to mean waiting twenty minutes. Here my bags are in the trunk before the engine is off.”
“The half-price day-old bread is the reason I never buy sandwich loaves from the big chain anymore.”
Sample quotes from fictional members.
How a pickup order works
- 01
Build the list
Choose items on the shelf page, add a note about ripeness, and pick a window between ten and six.
- 02
A shopper walks the aisles
A member of staff picks your order, swapping out items only when a farm has run out, and always with a text first.
- 03
Bags in the cooler
Cold items go into insulated bags with ice packs, and bakery goods are boxed so nothing is squashed.
- 04
Pull up and pop the trunk
Park in one of the three green bays on Quince Street and we bring everything out within five minutes.
Membership, pickup and produce
Do I need to be a member to shop?
No. Anyone can shop, but members pay a one-time fee of forty dollars, vote on the board and receive a ten percent discount on Wednesdays.
What does curbside pickup cost?
Orders over fifty dollars are free; smaller orders pay a flat three-dollar bagging fee. We do not mark up shelf prices.
How does the weekly produce box work?
Tell us your size and your dislikes, and we pack seasonal vegetables and fruit every Thursday. You can skip any week up to Tuesday at noon.
Do you accept food assistance?
Yes, we take EBT and double the value of fruit and vegetable purchases up to ten dollars each visit through a local grant.
Reserve a seasonal produce box
Choose a size and a pickup day, and we will pack whatever the farms are bringing in this week.
Come hungry on a Saturday.
The cheese counter hands out samples at ten, the bakery pulls its second bake at eleven, and the farm of the week hosts a tasting table by the door.