Employer brand · campus to executive

Make truth your best recruiting ad.

Cultureframe is an employer brand agency for companies tired of glossy career pages that contradict Glassdoor. We interview employees, audit touchpoints from campus to offer letter, and build identity systems hiring teams can actually use—photography guidelines, tone maps, and manager toolkits—not decks that die on SharePoint.

Workshops available on-site or hybrid with US and EU teams.

Brand strategists reviewing employer brand mood boards
Employer brand

What Cultureframe delivers

Engagements combine research, creative systems, and enablement so recruiters and managers tell the same story.

Facilitator leading an employee listening session

Employee truth sessions

Confidential listening sessions across levels and locations feed a truth report leaders cannot ignore.

Photography style guide spread on a table

Visual identity for hiring

Photography, illustration, and layout rules tuned for career sites, LinkedIn, and booth banners—not consumer ads.

Copywriter editing employer brand messaging

Tone and message maps

Say-this-not-that guides for job ads, rejection emails, and executive posts about culture.

Touchpoint audits

We score career site, ATS emails, and interview follow-ups for consistency with the promise you make publicly.

Twelve-week engagement

Global manufacturer refreshing employer brand for engineering and plant hiring.

  1. Weeks 1–2

    Research sprint

    Leader interviews, employee sessions, and competitor scan.

  2. Weeks 3–5

    Truth report

    Findings workshop with exec team; align on pillars and proof points.

  3. Weeks 6–9

    Identity system

    Visual toolkit, tone map, and career site wireframes.

  4. Weeks 10–12

    Enablement

    Manager toolkit, recruiter templates, and launch analytics.

2025 engagements

Brand programs delivered
19
Median lift in positive Glassdoor themes
28%
Strategists and creatives
11
Average research phase
6 wk

Leaders we worked with

“The truth report hurt to read—and that is why it worked. We fixed three broken touchpoints before relaunch.”
Margaret ChenCHRO, industrial manufacturer
“Managers finally had words for our culture that were not ‘fast-paced family.’”
David OkonkwoVP Talent, fintech
“Campus booths matched the career site for the first time. Students noticed.”
Elena MarchettiUniversity programs lead

Composite quotes from fictional Cultureframe clients.

Program fees

Fixed-fee programs with milestone billing. Travel billed at cost with approval.

Annual

Focus

Research plus message map for one audience (e.g., engineering).

USD45,000

  • Truth report
  • Tone map
  • Recruiter templates
Request scope
Most selected

Full identity

Research, visual system, and career site creative direction.

USD82,000

  • Photo guidelines
  • Career site wires
  • Manager toolkit
Request scope

Global rollout

Multi-region identity with localization guides.

USD125,000

  • Regional adaptations
  • Vendor briefs
  • Launch measurement
Talk to a director

Employer brand questions

Do you replace internal comms?

We partner with comms and HR; we do not run your intranet.

Can you fix Glassdoor?

We address root causes in touchpoints; we do not astroturf reviews.

How long does research take?

Most research sprints finish in six weeks with weekly readouts.

Do you build career sites?

We deliver creative direction and copy; dev can be yours or a partner.

Start with a brand audit

Send employee count, hiring goals, and your career URL—we respond with a draft research plan.

New business

Tell us about your brand gap

Share what candidates say today versus what leaders wish they said. Cultureframe stores this note only in your browser for the preview.