Discovery and positioning
Stunts designed with safety officers.
Creative agency · Brooklyn
Campaigns with a point of view.
Keel & Type is a creative agency in Brooklyn for challenger brands in fintech, transit and food that need campaigns, identities and experiential stunts that lawyers can still approve. Strategy, copy and design sit at one table; we prototype in public and measure whether anyone cared.
Keel & Type campaign
Launch toolkit
How Keel & Type helps
Campaigns start with stakeholder workshops, audience tension maps and a written brief your leadership team can challenge. We document media plans, legal notes and assets so activations survive vendor changes and still feel sharp six months later.
Visual and verbal craft
Campaigns that work in retail and social.
Digital execution
Copy tested with legal early.
Training and handoff
Measurement beyond vanity impressions.
Campaign metrics
- Integrated launches shipped last year
- 27
- Average concept-to-storyboard turnaround
- 14 days
- Campaigns that beat prior-year awareness
- 61%
- Specialists on a typical pitch team
- 9
Work samples
Bracket Finance
Repositioning a legacy tool for modern buyers
Research, identity and site
Brand
Ember Transit
Ridership campaign across print and digital
OOH, social and microsite
Campaign
Fjord Health
Patient portal UX refresh
Flows, UI kit and QA
Product
Creative leads
Creative directors stay on the work from brief to launch.
- Alex KimStrategy lead
- Jordan LeeDesign director
- Samira PatelProducer
Engagement packages
Campaign fees tied to deliverables with change orders for new channels.
Retainers include a standing weekly creative review.
Sprint
Campaign concept to launch assets.
$12,000/ month
- Strategy sprint
- Campaign toolkit
- Launch support
Partner
Ongoing support.
$7,500/ month
- Always-on creative
- Media checks
- Quarterly stunts
Embedded
Senior talent in your tools.
$15,000/ month
- Dedicated lead
- On-site days
- Hiring support
Campaign notes
“The campaign made lawyers nervous and customers pay attention, which was the point.”
“The stunt shipped on schedule even after two weather delays.”
“The stunt made local news and our retail partners did not panic, which felt like magic.”
Sample quotes for creative-agency preview only.
From tension to launch
- 01
Align
Business problem, audience tension and success metric on one page.
- 02
Explore
Rough cuts, storyboards and animatics with notes on every frame.
- 03
Build
Creative reviews with legal, media and retail partners on one Zoom.
- 04
Launch
Media plan, OOH specs and retail toolkit shipped together.
Campaign questions
How do projects start?
A strategy sprint, creative territories and shared war room within five business days.
Do you work remotely?
Yes, with optional field teams for activations and stunts.
What tools do you use?
After Effects, Figma, Airtable or your stack—we adapt to your policies.
Who owns the files?
You do, with campaign files, media plans and asset libraries.
Tell us about the campaign
Campaign goals, markets and risk tolerance help us respond with a thoughtful yes, no or not yet.